Matt Hawthorne for BBDO NY + AT&T
April 4, 2022
Photographer: Matt Hawthorne
Retouching: DCOY Studios
Agency/Client: BBDO NY/ AT&T
We love a challenge. BBDO needed to shoot Lily the AT&T spokeswoman for the NCAA Championships Stadium Domination. It also had to happen on Super Bowl Sunday! Luckily Matt Hawthorne was up for the challenge and was on a plane to LA Saturday morning. Over the next two days he captured many plates of Lilly and fans which our amazing DCOY Studios took and rushed to build out for these huge STADIUM DOMINATION boards at the New Orleans at the Smoothie King Center.