Wrangler Filson Holiday x Director + Photographer River Jordan

River Jordan is back at it for the 2025 Wrangler x Filson Holiday campaign! Bringing a grounded, story-driven approach that highlights place, light, and detail that that feels distinctly his.

Shot on location at the historic Diamond Cross Ranch at the base of the Grand Tetons. River's history shooting for both brands allowed him to bring a unique point of view to the project. The result is beautiful imagery that elevates the collaboration without overworking it.

View Rivers's portfolio here.