Tide evo x Photographer Christin Rose
Photographer: Christin Rose
Location: New York City
Shoot Days: 2
Project: Tide evo
Christin Rose brought her bright, high-energy approach to this Tide Evo project! The goal was to create a set of images that help consumers visualize the product experience and benefits in a way that feels vibrant and full of life.
Using an LED wall, the team extended the set digitally, pairing real washers and dryers with a custom background to create the feel of a full laundromat. The setup gave Rose the freedom to focus on movement, expression, and those candid moments, all while keeping the product front and center.
“I loved the light we were able to create and how we made it feel like a bright sunny day, even though it was pouring rain in NYC that day.”
With three talent on set and a second shoot running simultaneously, the production required tight coordination across teams. Working out of The Garage in NYC, the crew moved efficiently across setups and a strong assist from the prop department in bringing the physical elements to life.
View Christin's portfolio here.
