Rodeo Soul Harmony by True Western x Director + Photographer Christin Rose

Midway through the shoot, the bar at the Urban Cowboy turned into a dance floor. 90s country music blasting, the whole room moving, everybody dancing in the middle of the afternoon. Sounds like a Christin Rose set to us!

True Western brought Rose back for a third time, this round to launch Rodeo Soul Harmony, the new fragrance line they made with The Castellows. The shoot ran a single day in East Nashville at the Urban Cowboy, a boutique hotel with a Western look that made the perfect backdrop for the campaign. The Castellows brought the energy from the very first setup. Everyone got into position, the three of them walked out, and they just started playing guitar and harmonizing right there on the spot.

Strong women, awesome creative, and a high energy day, this shoot had Rose's name all over it! She said it best herself: "Any shoot that I get to dance to 90s country, I'm in! This was definitely one of those shoots that my 12-year-old self would have geeked out on."

Rose directed and shot stills side by side the whole day and True Western walked away with a full campaign, including a teaser video, a launch video, and a library of stills assets.


Want more of that Christin Rose energy? Checkout her full portfolio here!