JBL Nashville x Director + Photographer Andrew White
Director + Photographer: Andrew White
Location: Nashville, TN
Shoot Days: 4
Project: JBL Nashville
When JBL was ready to launch their new AI speaker, they went straight to Andrew White. He knows the world of active musicians like the back of his hand, having spent a decade around working artists in Nashville, and still picks up his guitar for fun whenever he can.
The brief? Show off the product’s features. Andrew’s approach? Give each speaker its own storyline with the energy of a music video. Lindsay Ell took the lead and absolutely crushed it.
Partnering with Farmuse Production Co., they built a crew that could handle commercial demands while staying nimble enough to hit the right creative tone. Four shoot days covered it all: two on location producing 90-second hero videos plus stills, and two on a sound stage capturing all the product features for long-form spots.
View Andrew's portfolio here.
